Welcome to the Marketing Management Research Guide. On this page you will find Library Resources for your research!
When researching, you may search for research articles by methodology type in a number of ways: Start with the Academic Search Complete database. Go to the Advanced Search function. Select the methodology type you need (e.g., qualitative study) under the Methodology section. Additionally, you may plug in your methodology terms into the search box in ANY database or research journal.
Social Media Happy Hour: The Social Media Marketing Happy Hour Podcast hosted by Dawn Marrs Ortiz & Traci Reuter is designed for the network marketer, small business owner, entrepreneur, mlm professional, mompreneur, wahm, wahd, who is tired of the grind and ready to learn to leverage social media marketing sites.
The McMethod Email Marketing Podcast: If you want to learn the ins and outs of e-mail marketing (still one of the most, if not the most profitable marketing channels) then this is the podcast for you. It includes interviews with people such as Drayton Bird, who has been in the email game longer than most (and sold his agency to David Ogilvy).
Online Marketing Made Easy: Amy Porterfield is well known for her expertise in Facebook advertising. Her podcast offers thoughts on creating your own online courses, video marketing, webinars and more.
